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Urban Decay Logo

Badass cruelty-free, high-pigment makeup. Color that goes all day and lasts all night.

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About Urban Decay

Urban Decay is a globally recognized cosmetics brand based in Newport Beach, California, known for its edgy and innovative approach to beauty. Founded in 1996, Urban Decay has carved out a niche in the makeup industry with its commitment to high-quality products that celebrate individuality and self-expression. The brand’s iconic logo and packaging design reflect a bold aesthetic, often featuring vibrant colors and urban-inspired graphics that resonate with a diverse audience. Urban Decay branding emphasizes inclusivity and creativity, making it a favorite among makeup enthusiasts who appreciate their cruelty-free stance and commitment to empowering users through unique product offerings.

With an extensive range of cosmetics—from eyeshadows to lipsticks—Urban Decay has become synonymous with the “naked” look while also embracing daring color palettes that challenge conventional beauty norms. Their mission revolves around encouraging customers to embrace their authentic selves, which is beautifully encapsulated in their striking design standards. By blending artistry with accessibility, Urban Decay continues to inspire confidence across the globe, solidifying its status as an iconic player in the beauty industry. For more information about their products or ethos, visit urbandecay.com.