Undercover Logo
デザイナー高橋盾によるUNDERCOVERのオンラインストア. MENS、WOMENS、SueUNDERCOVER、the Shepherd、MADSTOREの通販はこちら
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About Undercover
Undercover is a renowned Japanese fashion brand based in Tokyo, celebrated for its innovative approach to streetwear and avant-garde design. Founded by designer Jun Takahashi in 1993, Undercover has carved out a unique niche within the global fashion landscape, blending elements of punk culture with high-end aesthetics. The brand is recognized for its distinctive Undercover branding, which often features bold graphics and thought-provoking themes that challenge conventional norms. Their signature color palette—often incorporating dark hues with striking contrasts—reflects an identity that is both rebellious and artistic.
Undercover operates primarily within the fashion industry but extends its influence into art and music, embodying a mission to inspire creativity and self-expression through clothing. This commitment to pushing boundaries resonates deeply with their audience, making Undercover not just a label but an iconic symbol of modern subculture. With collections that frequently sell out worldwide, Undercover continues to be at the forefront of contemporary design standards, earning recognition as a leader in the ever-evolving world of streetwear.