Trustpilot Logo
Trustpilot was founded in 2007 with a vision to create an independent currency of trust. We're a digital platform that brings businesses and consumers together to foster trust and inspire collaboration.
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About Trustpilot
Trustpilot is a leading online review platform that empowers consumers to share their experiences and insights about businesses across the globe. Founded in 2007 and headquartered in Copenhagen, Denmark, Trustpilot operates in various industries, including e-commerce, travel, and services. Their mission is to foster trust between consumers and businesses by providing a transparent space for feedback. This commitment to authenticity is reflected in their iconic branding—characterized by a vibrant green color palette that symbolizes growth and reliability—making Trustpilot easily recognizable worldwide.
With millions of reviews collected from users around the world, Trustpilot has established itself as a trusted resource for consumers seeking reliable information before making purchasing decisions. Their design standards emphasize clarity and accessibility, ensuring that both businesses and customers can navigate the platform effortlessly. By championing transparency and accountability through its user-generated content model, Trustpilot not only enhances consumer confidence but also helps businesses improve their services based on real feedback—a true testament to its values of trustworthiness and community engagement.
