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Shiseido Logo

Based in Japan, we aim to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and actively contributing to the happiness of our customers across the globe through beauty.

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About Shiseido

Shiseido is a renowned Japanese beauty company, celebrated for its innovative skincare, makeup, and fragrance products. Founded in 1872 in Tokyo, Shiseido has grown into a global leader in the cosmetics industry, blending traditional Japanese aesthetics with modern science to create high-quality beauty solutions. Their commitment to enhancing natural beauty is reflected not only in their product offerings but also in their iconic branding. The Shiseido branding features elegant design elements and a sophisticated color palette that embodies simplicity and refinement—qualities that resonate deeply with consumers worldwide.

With a mission centered on promoting well-being through beauty, Shiseido operates across various markets including skincare, makeup artistry, and fragrance development. This diverse portfolio showcases their dedication to innovation while honoring cultural heritage. Recognized globally for their luxurious products and cutting-edge research, Shiseido stands as an emblem of quality and elegance within the beauty industry—a true testament to their values of harmony between nature and science. For more information about their offerings or design standards, visit shiseido.com.