Rakuten Logo
Since our founding in 1997, Rakuten has helped shape the way people shop online, offering Cash Back, deals and shopping rewards on the world’s largest selection of products and services. To date, our 17M members in the U.S. have earned over $3.7B in Cash Back at their favorite stores.
Download the Rakuten Logo
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About Rakuten
Rakuten, often referred to as the “Amazon of Japan,” is a global powerhouse in e-commerce and digital services, headquartered in Tokyo. Founded in 1997, Rakuten has expanded its reach beyond online shopping to include sectors like fintech, telecommunications, and digital content. Their mission revolves around empowering individuals and communities through innovation and technology, which is reflected in their diverse offerings that cater to millions worldwide.
Recognized for its vibrant branding, Rakuten’s logo features a bold red hue that symbolizes passion and energy—qualities that resonate with their commitment to customer satisfaction. The clean design style of Rakuten branding emphasizes simplicity and accessibility, making it easy for users to navigate their platforms. This cohesive visual identity not only enhances brand recognition but also reinforces their values of trust and community engagement across various markets. Whether you’re shopping online or using one of their many services, Rakuten stands out as an iconic player dedicated to enriching lives through seamless digital experiences.
