Progressive Logo
We're the #1 combined personal and commercial auto insurance company
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About Progressive
Progressive is a leading insurance company based in Mayfield Village, Ohio, recognized globally for its innovative approach to personal and commercial auto insurance. Founded in 1937, Progressive has carved out a unique identity in the insurance market by prioritizing transparency and customer empowerment. Their commitment to providing competitive rates and comprehensive coverage options reflects their mission to make insurance more accessible and understandable for everyone.
The brand’s distinctive visual identity is characterized by its bold use of blue and green colors, which symbolize trustworthiness and growth—key values that resonate with their customers. Progressive branding is not just about aesthetics; it embodies the company’s forward-thinking ethos, as seen in their iconic mascot, Flo, who personifies friendliness and approachability. This combination of engaging design standards with a customer-centric philosophy has solidified Progressive’s status as an iconic player in the insurance industry.
