Noom Logo
We're a consumer-led digital health company that helps people live healthier, happier lives.
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About Noom
Noom is a health and wellness company based in New York City, dedicated to helping individuals achieve their weight loss and lifestyle goals through a unique blend of psychology, technology, and personalized coaching. Recognized globally for its innovative approach, Noom combines behavioral science with user-friendly mobile applications to empower users on their journey toward healthier living. Their branding reflects this mission with a vibrant color palette that emphasizes positivity and motivation, making the Noom experience both engaging and approachable.
At the heart of Noom’s identity is its commitment to fostering sustainable habits rather than quick fixes. This ethos resonates throughout their design standards—clean lines, modern typography, and an inviting interface that encourages users to take charge of their health. By focusing on education and support within the wellness industry, Noom has established itself as an iconic leader in digital health solutions, making it easier for people worldwide to embrace lasting change.
