National Geographic Logo
We are the world’s leading multimedia destination for the best stories in science, exploration and adventure. And our unrivaled sense of purpose and mission is best evidenced by the fact that nearly 30% of our profits go to funding real scientists, explorers, and conservationists.
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About National Geographic
National Geographic is a globally recognized organization based in Washington, D.C., dedicated to exploring and protecting the planet. Founded in 1888, it has become synonymous with adventure, education, and conservation through its iconic magazine, documentaries, and educational programs. The National Geographic branding is characterized by its distinctive yellow rectangle logo—a symbol of exploration that has captivated audiences for over a century. Their commitment to storytelling about nature, science, and culture reflects their mission to inspire people to care about the world around them.
Operating primarily within the media and education sectors, National Geographic engages millions through captivating visuals and compelling narratives that highlight environmental issues and cultural diversity. Their brand colors—deep blues representing oceans and vibrant greens symbolizing nature—further reinforce their identity as champions of our planet’s wonders. This unique blend of exploration and advocacy not only defines their legacy but also solidifies their status as an iconic leader in global awareness and conservation efforts.
