Miniso Logo
Lifestyle product retailer MINISO offers high quality household goods, cosmetics, food, and toys at affordable prices. Since its 2013 debut in Guangzhou, MINISO has rapidly expanded to 5000 retail stores in 100 markets worldwide.
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About Miniso
Miniso is a global retail brand that specializes in providing high-quality, affordable lifestyle products, ranging from home goods to beauty items and electronics. Founded in 2013 and headquartered in Guangzhou, China, Miniso has quickly gained recognition for its minimalist design aesthetic and playful branding. The company’s logo features a simple yet striking design that embodies its commitment to simplicity and functionality, while its vibrant color palette—primarily featuring bright whites and cheerful pastels—reflects a youthful spirit that resonates with consumers worldwide.
With over 4,000 stores across more than 80 countries, Miniso branding emphasizes accessibility and value without compromising on style. Their mission revolves around enhancing everyday life through innovative products at reasonable prices, making them an iconic player in the retail market. By focusing on quality design standards and customer experience, Miniso has carved out a unique identity that appeals to budget-conscious shoppers looking for trendy yet practical solutions for their homes and lifestyles.