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KVD BEAUTY Logo

As a vegan makeup brand, we changed the beauty world and redefined vegan cosmetics in 2016 when we reformulated our entire line to include 100% vegan makeup, without sacrificing the performance we’re known for. That means long-wearing, powerfully pigmented products.

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About KVD BEAUTY

KVD BEAUTY, originally founded by renowned tattoo artist Kat Von D, is a global cosmetics brand celebrated for its bold and innovative approach to beauty. Based in Los Angeles, California, KVD BEAUTY specializes in high-performance makeup products that cater to a diverse audience seeking cruelty-free and vegan options. The brand’s identity is deeply rooted in self-expression and empowerment, which resonates through its striking branding characterized by rich colors and edgy designs. Recognized worldwide for its iconic logo and packaging aesthetics, KVD BEAUTY stands out not only for its quality but also for its commitment to inclusivity and artistry within the beauty industry. With a mission that champions individuality, KVD BEAUTY continues to inspire fans around the globe with products that encourage creativity and confidence.