KU Logo
Through innovative research and the constant pursuit of knowledge, KU powers Kansas and transforms the world.
Download the KU Logo
Easily download the KU in high-quality formats including SVG, PNG, JPG, and WEBP. Cross-compatible across all your creative and digital projects.
About KU
The University of Kansas, commonly known as KU, is a prestigious institution located in Lawrence, Kansas. Renowned for its commitment to academic excellence and research innovation, KU serves a diverse student body and offers a wide array of programs across various fields including health sciences, engineering, business, and the arts. The university’s branding is characterized by its iconic blue and crimson colors—symbolizing both tradition and vitality—which resonate deeply with students and alumni alike. This distinctive KU branding not only reflects the university’s identity but also embodies its mission to foster knowledge, creativity, and community engagement.
Globally recognized for its contributions to education and research, KU stands out in the higher education landscape through initiatives that promote inclusivity and social responsibility. The university’s design standards emphasize clarity and accessibility in communication materials while maintaining a cohesive visual identity that enhances its reputation. As an emblem of academic achievement and cultural enrichment, KU continues to inspire future generations while remaining firmly rooted in its values of integrity, innovation, and service to society.