Graff Logo
Discover the world of Graff. Home to fine diamonds and gems of unparalleled rarity, perfection and unrivaled beauty.
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About Graff
Graff is a prestigious luxury jewelry brand renowned for its exquisite craftsmanship and innovative designs. Founded in 1960 by Laurence Graff in London, the company has established itself as a global leader in the high-end jewelry market, specializing in diamonds and rare gemstones. Graff’s branding is characterized by its elegant simplicity, often featuring a sophisticated color palette that reflects the opulence of its creations. The brand’s commitment to quality and artistry resonates through every piece, making it synonymous with luxury and exclusivity.
With flagship stores located in some of the world’s most iconic cities, including New York, Paris, and Hong Kong, Graff embodies a mission centered on celebrating beauty through exceptional design. Their identity is deeply rooted in their values of integrity and innovation—qualities that have earned them recognition among discerning clientele worldwide. Whether it’s an intricately designed necklace or a stunning engagement ring, Graff’s pieces are not just jewelry; they are timeless works of art that reflect both personal stories and universal elegance.
