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CoverGirl Logo

COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone.

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About CoverGirl

CoverGirl is a renowned cosmetics brand that has made its mark in the beauty industry since its inception in 1961. Based in the United States, CoverGirl is celebrated for its commitment to inclusivity and empowerment, offering a diverse range of makeup products designed for all skin tones and types. The brand’s iconic logo, characterized by bold typography and vibrant colors, reflects its mission to inspire confidence and self-expression among individuals worldwide. With a focus on accessibility and quality, CoverGirl branding resonates with consumers seeking reliable beauty solutions that enhance their natural beauty.

Recognized globally for its innovative products and engaging marketing campaigns, CoverGirl has become synonymous with modern femininity. The brand’s design standards emphasize simplicity and elegance while incorporating playful elements that appeal to a broad audience. By championing diversity through initiatives like the #GirlsCan campaign, CoverGirl not only reinforces its identity but also solidifies its position as an iconic leader in the cosmetics market. Whether you’re looking for foundation or mascara, CoverGirl remains dedicated to helping everyone feel beautiful in their own skin.