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bareMinerals Logo

The original cruelty-free #CleanBeauty brand. Full of skin-loving naturals and minerals. Free of Parabens, Phthalates, unnecessary additives and more.

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About bareMinerals

bareMinerals is a pioneering cosmetics company that has carved out a niche in the beauty industry with its commitment to clean, mineral-based makeup. Founded in 1995 and headquartered in San Francisco, California, bareMinerals has gained global recognition for its innovative approach to beauty that emphasizes natural ingredients and skin-friendly formulations. Their products are designed to enhance rather than mask one’s natural beauty, aligning perfectly with their mission of empowering individuals to feel confident in their own skin.

The brand’s identity is reflected not only in its product offerings but also through its distinct bareMinerals branding. The earthy color palette—often featuring soft browns and greens—evokes a sense of purity and connection to nature, reinforcing their values of authenticity and sustainability. This thoughtful design approach resonates with consumers seeking transparency and quality in the cosmetics market, making bareMinerals an iconic name synonymous with clean beauty worldwide.