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Baidu Logo

Internet search engine company based in China

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About Baidu

Baidu, often referred to as the “Google of China,” is a leading technology company based in Beijing, specializing in Internet-related services and products. Founded in 2000, Baidu has become a cornerstone of the Chinese digital landscape, offering a wide array of services including search engines, cloud storage, artificial intelligence (AI), and autonomous driving technologies. Their commitment to innovation and user-centric design reflects their mission to make information accessible and useful for everyone.

Recognized globally for its distinctive Baidu branding—characterized by its bold blue and white color scheme—the company’s logo features a playful yet professional design that embodies its identity as a tech pioneer. The iconic paw print symbolizes the company’s dedication to exploration and discovery within the vast realm of information. As Baidu continues to expand into new markets like AI-driven solutions and smart devices, it remains committed to enhancing user experience while upholding values of integrity and social responsibility.