Download the AliExpress Logo
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About AliExpress
AliExpress is a global online retail platform based in Hangzhou, China, that connects consumers with a vast array of products from sellers around the world. Launched in 2010 by the Alibaba Group, AliExpress has quickly become a go-to destination for shoppers seeking everything from electronics to fashion at competitive prices. The company’s branding is characterized by its vibrant orange and blue color palette, which conveys energy and trustworthiness—key elements that resonate with its diverse customer base.
Recognized for its commitment to accessibility and affordability, AliExpress embodies a mission of democratizing e-commerce by providing an extensive marketplace where buyers can find unique items directly from manufacturers and small businesses. This approach not only reflects their values of innovation and inclusivity but also solidifies their iconic status in the global retail landscape. With user-friendly design standards that prioritize ease of navigation and customer satisfaction, AliExpress continues to thrive as a leader in the online shopping experience.
