Stella*s PopKern

Overview

I worked with Kristina to design an identity for her new business venture, Stella*s PopKern (DC’s first popcorn truck). The logo was designed to have elements of both retro/diner and modern style. The emblem is easy to use in application; the stickers are simply die cut logos. It is recognizable, fun, and invokes happiness in the viewer. Paired with the expressive typography design on the Stella*s PopKern truck, it creates a bright, attractive, happy brand.I designed all of her identity materials including logo, business cards, stickers, tee shirts, and the design of the Stella*s truck. I also created the complete web identity including website and social media, and marketing strategies to be put in place within the next month.

Emblem Typography Yellow Animal Blue Bird Branding Black