Baseline Magazine
Overview
Baseline is a free community magazine in the UK. It is distributed to 170 clinics, 80 HIV charities and 300 gay bars and saunas. Baseline Magazine has over 3,000 e-subscribers and estimates their readership at 75,000 readers. It concentrates on providing honest and factual information relating to all things HIV/AIDS and hepatitis.The wordmark cleverly captures the meaning of the term baseline, which refers to a line that is a base for measuring change.
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